To help protect the agent- and rep-led nature of the BCSRA show, we are updating our policy regarding attendance by brand principals and head-office personnel.
Effective for the upcoming November show, any brand owner, sales manager, marketing representative, or other employee attending from a brand’s head office will be subject to an increased Principal Attendance Fee of $250 per person.
For the purposes of the BCSRA Principal Attendance Policy, brand and distributor head-office personnel are treated the same. Sales managers, brand managers, marketing personnel, office staff, executives, owners, and other brand or distributor employees attending the show to support, supervise, or work alongside their sales representatives are considered principal or head-office attendees and are subject to the $250 Principal Attendance Fee per person.
This applies equally whether the attendee is employed directly by a manufacturer, a brand, or its Canadian distributor. The intent is not to prevent brands or distributors from supporting their sales teams, but to ensure that the BCSRA show remains primarily an agent- and sales-representative-led event, while also fairly managing the number and associated costs of additional head-office and management personnel attending.
Agents and representatives must identify and register all principals when completing their show registration.
Please note:
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The Principal Attendance Fee is $250 per person.
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The fee also helps cover the cost of food, coffee, registration materials, and badges
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Principals must pick up their badge in person at the registration desk.
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Principals may not enter the show without the appropriate badge.
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Failure to register a principal in advance will result in a $500 fine to the exhibiting agent or representative.
This policy is intended to ensure that the BCSRA show remains focused on supporting independent sales agents/representatives and their businesses.
Thank you for your cooperation and for helping us maintain the integrity and purpose of the BCSRA show.